b e n e f f e c t o r s
unlike business cards, which are transactional by nature, postcards carry a more personal element both in terms of content and intention. beneffectors (a portmanteau of the words “benefactor” and “effector”) explores the merger of those two mediums through the lens of people who directly confront the homelessness crisis in los angeles on a daily basis and are taking action toward making a seemingly intractable issue somehow less dire.
see: the way home
fun fact: i studied under casey hughes when i was an architecture student way back when.
brand identity + strategy