b e n e f f e c t o r s
unlike business cards, which are transactional by nature, postcards carry a more personal element both in terms of content and intention. beneffectors (a portmanteau of the words “benefactor” 1 and “effector” 2) explores the merger of those two mediums through the lens of people who directly confront the homelessness crisis in los angeles on a daily basis and are taking action toward making a seemingly intractable issue somehow less dire.
see: the way home
fun fact: i studied under casey hughes when i was an architecture student way back when.
1 a person who confers a benefit; kindly helper
2 one that causes or brings about something
creative direction + brand identity
research + analysis