f l o r a s c a p e
florascape is a concept for a novel landscaping service that combines arboriculture, analytics, economics, and social responsibility and activism. created specifically for los angeles, which is an urban area that lacks sufficient tree coverage, the program seeks to incentivize more tree planting across the region by offering residential property owners tax credits. through their participation, users take tangible steps toward fighting climate change and improving their quality of life — and make money doing so.
copywriting + editing
creative direction + brand identity
research + analysis