h ä a g e n - d a z s

this is a rebrand concept for the famous purveyor of fine ice cream häagen-dazs. featuring desktop and mobile versions of a redesigned website as well as the dieline for a new packaging design, the aesthetic seeks to create a contemporary user experience while paying homage to old-timey, nostalgia-inducing ice cream parlors of yore.


art direction
copywriting + editing
creative direction + brand identity
research + analysis
ux/ui design