r e / d i s c o v e r
re/discover was a conceptual campaign that involved designing promotional advertising for a place-specific event serving los angeles’ historic core neighborhood.
playing the role of art director throughout the entire process, i began by conducting field research on the neighborhood. next, i devised the event concept based on those findings and the narrative arc i wanted to present. the design of the promotional piece reflects the area’s past, present, and future; the purpose and spirit of the event itself; and the campaign’s overarching message.
[creative brief + process]
services
art direction
collateral design
copywriting + editing
creative direction + brand identity
digital photography
ideation
research + analysis
![](https://freight.cargo.site/t/original/i/001912655ebebe06820892aa71e6e520d062e2bad7b4f882f4b5e8e36dc7ba8e/rediscover_mockup.jpg)
![](https://freight.cargo.site/t/original/i/ecd9ffddf065c36e1f9d16ae2d2a6039e01beb88c19f9ed1e57e17dd20b4673b/rediscover.jpg)
![](https://freight.cargo.site/t/original/i/4acc0227919e45e99e765db4ff0fd78c31902e3e9524963bb3255ffe96ddbcec/styleguide.jpg)