s o c i a l s t r a t e g y +
a n a l y s i s
love and matchmaking posed its own unique set of challenges that required defining and articulating a creative direction through content based around: 1) a very specific brand voice and target audience, 2) strategies that would appeal to broader audiences, 3) incorporating the owners’ personas, and 4) maintaining high levels of engagement.
this is a case study of social strategy + analysis.
services
analytics
art direction
collateral design
copywriting + editing
creative direction + brand identity
digital photography
ideation
process design
research + analysis
social media
brand identity
prior to managing the account, love and matchmaking didn’t have an official brand color palette.
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creative direction + content strategy
this was the editorial calendar for february 2020, which after a few months of rigorous experimentation and a/b testing, was the strongest monthly calendar in terms of both quality of content and level of engagement, all the while keeping within the parameters of the defined creative direction.
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performance metrics + analysis
the continual process of refining editorial content, methodologies, and processes generated strong results in q1 2020.
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prior to managing the account, love and matchmaking didn’t have an official brand color palette.
creative direction + content strategy
this was the editorial calendar for february 2020, which after a few months of rigorous experimentation and a/b testing, was the strongest monthly calendar in terms of both quality of content and level of engagement, all the while keeping within the parameters of the defined creative direction.
performance metrics + analysis
the continual process of refining editorial content, methodologies, and processes generated strong results in q1 2020.
