v i r t u e s i n a b o t t l e
a poster advertisement i made during my internship at leaner creamer, i first conducted some background research about the company, its products, and the target audience. i then made a list of nouns and adjectives that best represented the benefits of said products. aggregated together, the words form the shape of the actual leaner creamer glass bottle.
creative direction + brand identity
research + analysis