v i r t u e s   i n   a   b o t t l e

a poster advertisement i made during my internship at leaner creamer, i first conducted some background research about the company, its products, and the target audience. i then made a list of nouns and adjectives that best represented the benefits of said products. aggregated together, the words form the shape of the actual leaner creamer glass bottle.


art direction
collateral design
creative direction + brand identity
research + analysis
social media