Mark



v i s u a l   i d e n t i t y



the introduction of a more bespoke kharon visual identity involved crafting an aesthetic that incorporated existing brand elements within a new creative framework of principles, processes, methodologies, and motifs.





services

art direction
copywriting + editing
creative direction + brand identity

ideation
motion graphics

process design
ux/ui design



primary gradient derived from existing color palette and color psychology





the “flow narrative” hero svg (javascript) animation of the redesigned website depicting the proprietary processes that inform and underpin kharon’s core ethos





kharon clearview







kharon dynamic analytics







the kharon brief







kharon 50-plus data





kharon control data





kharon meu data





kharon maritime data









the process


blurb

Kharon synthesizes, extracts, and enriches raw, open-source data to assemble a meaningfully transformative, ever-evolving repository of comprehensive knowledge in which network-based relationships of varying typologies, structures, and complexity are visually modeled and made intelligible using human-centric methodologies.

Living within this ecosystem of enriched data frameworks is a dynamic connectome of non-linear narrative structures that are constructed, mapped, and quality-assured through the cognitive lens of anthropocentric neural processing.

Kharon’s humanistic approach to data visualization affords a high degree of unbiased self-authorship and plasticity whereby narrative articulation is predicated on a curatorial process rooted in thoughtful consideration, subject matter expertise, and epistemic logic.



descriptors

[dynamic] resource that’s constantly evolving

    +  mutative
    +  responsive
    +  kinetic
    +  organic
    +  reliable


[non-linear] “narrative structures”

    +  interdependent
    +  decentralized
    +  holistic
    +  dimensional
    +  intentional


[transformative] process of taking public data and unlocking its meaning

    +  extractive
    +  substantive
    +  generative
    +  selective
    +  nuanced


[modeled] output whereby anything qualitative can be represented in a data structure/framework

    +  intelligible
    +  humanistic
    +  structural
    +  precise
    +  connective


[visual] understanding of relationships, with cartography being a universal metaphor for knowledge

    +  spatial
    +  systematic
    +  plastic
    +  finite
    +  tangible



sketches from the archives








early concept for website hero

desktop (1920x1080)








motifs experimentating with line, shape, color, type, and grid structure