h e a r t s + s o l e s
hearts + soles was a fundraiser campaign in which bonchon chicken partnered with threadless to create a line of bonchon-branded shoes, face masks, and socks—the proceeds of which were given to the national restaurant association educational foundation’s (nraef) restaurant employee relief fund to benefit restaurant workers affected by the covid-19 pandemic.
i contributed to this community giveback campaign by pitching creative ideas for rollout across social to bonchon’s in-house creative team.
creative direction + brand identity
research + analysis